Inspired by a trip to Ethiopia with ORBIS, cosmetics maven Jemma Kidd will donate £1.50 for every product purchased to the fight against trachoma. The money will go to ORBIS’s efforts to fight trachoma in Ethiopia, helping to prevent blindness.
Trachoma is not one of those NTDs that you can have for a long time and not know it, not at all. Trachoma is an extremely painful bacterial infection of the eyes. Here, I’ll quote the press release from Jemma Kidd, “Trachoma is a highly contagious bacterial infection of the eyecausing inflamed granulation on the inner surface of the lids. If left untreated, it can turn the eyelid inward, causing the eyelashes to scar the delicate cornea, resulting in agonising pain and permanent blindness.” It makes me cringe just thinking about it. Trachoma spreads rapidly from person to person, through contacts as brief as shaking hands. It’s especially common in kids under five, and can lead to blindness in adulthood.[1] » Read more: Jemma Kidd Make Up Jumping Into the Fight Against Trachoma







