The International Trachoma Initiative (ITI) is a nonprofit created in 1998 in response to the World Health Organization’s (WHO) call to eliminate blinding trachoma by 2020 (GET2020). Trachoma is an infectious disease of the eye and is the world’s leading cause of preventable blindness. It is also one of the most seven common neglected tropical diseases. The Fred Hollows Foundation (working within the International Coalition for Trachoma Control) produced an inspiring video for ITI, emphasizing the feasibility of eliminating this disease and bringing hope to those infected.