Take a look at Pinterest any time of the day and you’ll see pictures of hairstyles, food and craft ideas. It’s not the most obvious place for a global health nonprofit to roam, but a closer look shows the benefits of logging in.
Pinterest’s rise in popularity is a great example of how the way we want to see information is changing. Now, we want to see information shared by friends or people with similar interests. We want it to be visually engaging, streamlined and relevant. Making it easy to share is an added bonus. Social Media specialist Beth Kanter notes that “Pinterest is a small example of how the social web is evolving. There is so much content being created and shared, that making sense of it is getting harder and harder unless you have context. This is what content curation does – it joins your social graph with interest graphics.”
For our END7 campaign, we’re using arresting visuals mixed with human stories to communicate a complicated concept (NTDs) to people who may never have thought about global health. Telling the story of kids with NTDs through pictures with simple calls-to-action, videos and quotes works great on Pinterest. We’re also able to appropriately shout-out our partners and their work.
Our goal with these boards is to plant the seed of NTDs and the END7 campaign with a new audience and integrate it into the daily dialogue of one’s internet browsing experience. Epidemiological discussion of disease trends can make the average person glaze over, and we’re definitely not interested in posting pictures of sad kids to tug at your heart strings, so, for us, Pinterest works.
Do you have a Pinterest? Let us know!