Tag Archives: pinterest

Etsy Designer Fundraises for END7

An interview with Abby St. Claire an Etsy Designer and END7 Supporter

Abby St. Claire is a talented young designer from Libertyville, IL. She has been using the profits of her beautiful hair clips and necklaces (sold on Etsy.com) to support END7. Through her art she has been helping to end neglected tropical diseases around the world. Her dedication to END7 and our mission has been recognized by the Average Advocate and her customers around the world. Abby is an inspiration to other END7 supporters who can use their personal talents to help end 7 NTDs by 2020. Abby was recently able to tell us more about herself and give other supporters advice on how to find their own way to fundraise.

Tell us about yourself.
I’m a 15 year old high school student who loves to dance and create. I also love fashion, photography, design, and vintage things.

Who inspires you? (or) What inspires you?
God does! I was at an Illinois Student Ministries camp this summer, and a woman was talking about her upcoming mission trip, which was feeding children in Haiti, and they were selling shirts in order to raise money for it.

What first got you into crafting?
I have always been creative, so I guess it’s just that. Thanks to Pinterest and the Internet, I’ve been able to find a bunch of lovely ideas.

What’s your favorite piece from your jewelry collection?
Everything! Not really, but if I had to pick probably one of my statement necklaces or one of the hair clips.

Do you have advice for other END7 supporters that want to start their own fundraising campaign?
Just keep working. It doesn’t matter what you are doing, just keep a persistent and positive attitude. Also, have a strong group of friends and family to encourage you while you work!

What made you want to donate to End7 instead of make a profit?
Like I said earlier, it was kind of like a calling. I saw a tweet about End7 and thought it was a brilliant idea and wanted to be a part of it.

How do you want to continue to combine art and humanitarian efforts in the future?
I hope to continue my Etsy shop for some time, but, I would also love to do some mission trips so I can interact with people and be able to help them that way.

We didn’t really want to do it. But, the overwhelming appeal of Pinterest had us creating an account before we knew it.

Take a look at Pinterest any time of the day and you’ll see pictures of hairstyles, food and craft ideas. It’s not the most obvious place for a global health nonprofit to roam, but a closer look shows the benefits of logging in.

Pinterest’s rise in popularity is a great example of how the way we want to see information is changing. Now, we want to see information shared by friends or people with similar interests. We want it to be visually engaging, streamlined and relevant. Making it easy to share is an added bonus. Social Media specialist Beth Kanter notes that “Pinterest is a small example of  how the social web is evolving. There is so much content being created and shared, that making sense of it is getting harder and harder unless you have context. This is what content curation does – it joins your social graph with interest graphics.”

For our END7 campaign, we’re using arresting visuals mixed with human stories to communicate a complicated concept (NTDs) to people who may never have thought about global health. Telling the story of kids with NTDs through pictures with simple calls-to-action, videos and quotes works great on Pinterest. We’re also able to appropriately shout-out our partners and their work.

Our Boards:

Our goal with these boards is to plant the seed of NTDs and the END7 campaign with a new audience and integrate it into the daily dialogue of one’s internet browsing experience. Epidemiological discussion of disease trends can make the average person glaze over, and we’re definitely not interested in posting pictures of sad kids to tug at your heart strings, so, for us, Pinterest works.

Do you have a Pinterest? Let us know!