India is embarking on the largest mass drug administration in history against lymphatic filariasis (LF), also called elephantiasis or filaria, a painful, disabling and disfiguring neglected tropical disease (NTD).
A shocking 500 million people are at risk of infection in India. But if the government expands its efforts to treat every community at risk, it could eliminate LF from the country as early as next year.
To support this ambitious effort, Indias Ministry of Health and Family Welfare launched a campaign titled Hathipaon Mukt Bharat (Filaria Free India).
Giant Footprints!, a video created by the Global Network, Ogilvy and Little Lamb Productions, is raising awareness of this campaign and encouraging all Indians at risk to take the preventive medicine.
India is on the verge of success. Be a part of the story by sharing the video today.