Category Archives: END7

Experience the Joy of #GivingTuesday with END7!

 

my unselfieHow are you celebrating Giving Tuesday this year?

Giving Tuesday was created in 2012 by the 92nd Street Y and the United Nations Foundation to counter the “conspicuous consumption” of the holiday season with “conspicuous compassion” on a day dedicated to giving back.

The movement’s remarkable growth and momentum is highlighted in a short #GivingTuesday 2013 video. To summarize, more than 300 million Facebook users and two billion Twitter users saw posts about #GivingTuesday last year, with up to 700 #GivingTuesday tweets being sent per minute. The hashtag was trending in the United States for ten straight hours. Overall, more than 10,000 nonprofits participated last year, raising over $30 million dollars for social causes. As Kathy Calvin, president and CEO of the United Nations Foundation, put it, “#GivingTuesday is not a moment, it’s a movement.”

This year, #GivingTuesday will be celebrated on December 2, and over 18,000 nonprofits in the U.S. alone are confirmed to be taking part. Over the next week, END7 student supporters around the world will be busy preparing for a one-day fundraising competition in the hopes of raising $10,000 for neglected tropical disease (NTD) treatment programs. You can check out all the schools participating on our #GivingTuesday page. Our student supporters will be sharing their online fundraising pages with friends and family to spread the word about the impact of NTDs and raise much needed funds to support the NTD control and elimination effort.

They have some creative plans for spreading the word on December 2. We have a Facebook album with images that END7 supporters can set as their profile or cover photo for #GivingTuesday with the link to their fundraising page in the caption. Supporters can “donate” a tweet or Facebook post to promote the fundraising page by signing up for our Thunderclap, which will send out a social media blast on December 2. We have more fun ideas in our #GivingTuesday Action Kit, including instructions for posting an #unselfie on social media to spread the word about why you support END7 (see my example from last year!).

We are very excited to see our student supporters around the world joining forces to help give the gift of health to communities around the world on #GivingTuesday. Join in by creating your own fundraising page, donating to support a school’s campaign, or making a general donation to END7 on December 2. Together, we can give and give back this holiday season.

Introducing END7′s November Students of the Month, Ali Carter and Collin Leibold

 

student_monthThroughout the year, END7 honors students who have made a significant contribution to our growing movement of student advocates dedicated to seeing the end of NTDs. This month, we are proud to extend this honor to two students who have worked together over the past year to establish an END7 presence at Georgetown University. We are very proud to introduce our November Students of the Month, Ali Carter and Collin Leibold, co-chairs of END7 at Georgetown. Ali, a senior Biology of Global Health major, shares:

“I first learned about NTDs when I was studying abroad in Costa Rica on a tropical medicine program, and I was thrilled to hear about END7 when I returned.  Georgetown has been a great place to start an END7 chapter because so many students here are interested in health, international affairs, and social justice.  We have been steadily working to build up awareness of NTDs on campus and have had a really fun time coming up with creative ideas for fundraising and planning events.  It has been wonderful to be a part of the END7 Student Advisory Board community to have a constant supply of motivation and support.  END7 at Georgetown’s big goal is to achieve official university recognition and gain access to benefits for student groups, but in the meantime we are hard at work planning for our Giving Tuesday fundraiser and the spring semester!”

Collin, also a senior in the Biology of Health program, adds, the “The highlight of my work with END7 at Georgetown so far has been giving a presentation on NTDs at the Ignatian Family Teach-in for Justice, a conference attended by students at Jesuit universities across the United States. It was rewarding to see students at other Catholic universities get excited about working with END7. Some parts of starting a student group at Georgetown have been easy, like finding passionate students who want to be involved as members of the board, for example; but other parts have been harder, like getting recognized by the University as an official student group. But with the support of the END7 team and the other END7 student groups across the country, we’re confident that we can get there.”

We are very grateful for Ali and Collin’s partnership, which has been integral to END7 at Georgetown’s progress this year. The group has already held multiple fundraisers and partnered with the Biology of Global Health major at Georgetown to host Sabin Vaccine Institute president Dr. Peter Hotez for a lecture on campus last week, and they’re on track to accomplish even more in the spring semester.

We are grateful for the support of the Georgetown community and excited to see our community of student supporters like Ali and Collin continue to grow. If you are ready to get your school involved in END7’s work, contact student coordinator Emily on Facebook or at Emily.Conron@sabin.org to learn how you can get started!

With END7 Support, Nigeria Reaches More Communities at Risk for NTDs

 

Photo by MITOSATH

Photo by MITOSATH

All seven of the most common neglected tropical diseases (NTDs) are found in Nigeria. With an estimated 100 million people at risk for at least one NTD, Nigeria has the highest burden in Africa.

While Nigeria has a multi-year plan to control or eliminate the seven most common NTDs by 2020 –additional resources are still needed to reach all communities at risk of contracting NTDs.

To support Nigeria’s NTD efforts, the END7 campaign donated $84,000 towards MITOSATH, a Nigerian nonprofit organization that works to control and eliminate NTDs within the country. Specifically, END7 funds supported MITOSATH’s efforts in Bauchi State.

Thanks to the generosity of END7 supporters, more than 2,500 school teachers, community drug distributors and health facility staff members were trained on how to carry out a mass drug administration (MDA). END7 funds also supported MITOSATH’s efforts to increase awareness among community members about NTDs.

In total, these combined efforts ensured the treatment of more than 740,000 people in three Local Government Areas (LGAs) within Bauchi state. Even more, 9,000 of these were school children who were treated for schistosomiasis and intestinal worms for the first time, signaling another step towards NTD control and elimination!

Photo by MITOSATH

Photo by MITOSATH

 

Achieving Global Health Impact through Strategic Communications

 

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(L to R) Richard Hatzfeld, Sabin Vaccine Institute; David Harris, independent creative consultant; Elizabeth Bass, Alan Alda Center for Communicating Science

In a world where politics, ideology and values sometimes outweigh evidence, how can global health professionals better communicate what they do in order to achieve impact?  Global Network’s Managing Director, Dr. Neeraj Mistry, addressed this question at last week’s American Society for Tropical Medicine and Hygiene (ASTMH) Annual Meeting. His panel discussion, titled “Using Communications to Elevate Neglected Tropical Diseases as a Policy Priority,” featured insights from Richard Hatzfeld, communications director for the Sabin Vaccine Institute; David Harris, an independent creative consultant who helped develop the ideas behind the END7 campaign; and Elizabeth Bass, director of the Alan Alda Center for Communicating Science.

ARK_8895Elizabeth began by stressing the importance of knowing your audience and goals. While some stakeholders, including policy makers, may be familiar with your issue, it is important to understand where they are coming from so messaging can be adjusted accordingly. She also emphasized the importance of connecting with people. Each and every one of us has a unique background – whether we’re a cancer survivor, an animal lover, a mother or an athlete. If your audience knows more about who you are as a person, they are more likely to trust you and take what you say seriously, she said. Lastly, Elizabeth clued the audience in on what she sees as the “wonder drug” of communications: storytelling. While statistics can cause an audience’s eyes to glaze over, stories have the power to grab an audience’s interest, evoke emotion and make people care.

Further emphasizing the importance of storytelling, David Harris discussed creative communication campaigns that have worked. Every day, our brains are inundated with hundreds of advertising messages – so an engaging and creative story is necessary to stand out and cut through the noise. He first used the example of the Wise Child Trust – a largely unknown charity (at the time) that is working to end child trafficking. Through David’s innovative marketing campaign, happy and healthy school children in the UK were encouraged to write their own story about love, hope or friendship. These stories stood in stark contrast to the terrible stories of trafficked children. The stories of the school children were compiled into a book and were then sold to parents and the community –with all proceeds going towards Wise Child Trust. This campaign was hugely successful and used the power of storytelling to raise an unprecedented amount of awareness and funds for Wise Child Trust.

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David also discussed the Global Network’s END7 campaign and its “How to Shock a Celebrity” video which has gained more than 600,000 views. The concept of “END7” has been effective, explained David, because of its specific and time-bound goal: End 7 neglected tropical diseases by 2020. The campaign’s tagline, “together we can see the end,” is inclusive and encourages everyone to be a part of the solution. In addition, he said, the campaign has a strong call to action – donate just 50 cents to treat and protect one child. was hugely successful and used the power of storytelling to raise an unprecedented amount of awareness and funds for Wise Child Trust.

ARK_8914Next, Richard provided an overview of a communications campaign in India which will raise awareness of an upcoming mass drug administration for lymphatic filariasis (LF). He discussed the unique challenges of the campaign, which include messaging to diverse audiences, encouraging compliance and reaching media dark areas without access to television or radio. Richard emphasized that an effective communications campaign can overcome these issues and support the Indian government in their effort to eliminate LF by 2015.

The remarks provided by Neeraj, Elizabeth, David and Richard drew needed attention to the importance of communications and storytelling in the field of global health. Through effective and smart communications, the global health community can have an even bigger impact on the world’s most vulnerable communities.