Category Archives: END7

With END7 Support, Nigeria Reaches More Communities at Risk for NTDs

 

Photo by MITOSATH

Photo by MITOSATH

All seven of the most common neglected tropical diseases (NTDs) are found in Nigeria. With an estimated 100 million people at risk for at least one NTD, Nigeria has the highest burden in Africa.

While Nigeria has a multi-year plan to control or eliminate the seven most common NTDs by 2020 –additional resources are still needed to reach all communities at risk of contracting NTDs.

To support Nigeria’s NTD efforts, the END7 campaign donated $84,000 towards MITOSATH, a Nigerian nonprofit organization that works to control and eliminate NTDs within the country. Specifically, END7 funds supported MITOSATH’s efforts in Bauchi State.

Thanks to the generosity of END7 supporters, more than 2,500 school teachers, community drug distributors and health facility staff members were trained on how to carry out a mass drug administration (MDA). END7 funds also supported MITOSATH’s efforts to increase awareness among community members about NTDs.

In total, these combined efforts ensured the treatment of more than 740,000 people in three Local Government Areas (LGAs) within Bauchi state. Even more, 9,000 of these were school children who were treated for schistosomiasis and intestinal worms for the first time, signaling another step towards NTD control and elimination!

Photo by MITOSATH

Photo by MITOSATH

 

Achieving Global Health Impact through Strategic Communications

 

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(L to R) Richard Hatzfeld, Sabin Vaccine Institute; David Harris, independent creative consultant; Elizabeth Bass, Alan Alda Center for Communicating Science

In a world where politics, ideology and values sometimes outweigh evidence, how can global health professionals better communicate what they do in order to achieve impact?  Global Network’s Managing Director, Dr. Neeraj Mistry, addressed this question at last week’s American Society for Tropical Medicine and Hygiene (ASTMH) Annual Meeting. His panel discussion, titled “Using Communications to Elevate Neglected Tropical Diseases as a Policy Priority,” featured insights from Richard Hatzfeld, communications director for the Sabin Vaccine Institute; David Harris, an independent creative consultant who helped develop the ideas behind the END7 campaign; and Elizabeth Bass, director of the Alan Alda Center for Communicating Science.

ARK_8895Elizabeth began by stressing the importance of knowing your audience and goals. While some stakeholders, including policy makers, may be familiar with your issue, it is important to understand where they are coming from so messaging can be adjusted accordingly. She also emphasized the importance of connecting with people. Each and every one of us has a unique background – whether we’re a cancer survivor, an animal lover, a mother or an athlete. If your audience knows more about who you are as a person, they are more likely to trust you and take what you say seriously, she said. Lastly, Elizabeth clued the audience in on what she sees as the “wonder drug” of communications: storytelling. While statistics can cause an audience’s eyes to glaze over, stories have the power to grab an audience’s interest, evoke emotion and make people care.

Further emphasizing the importance of storytelling, David Harris discussed creative communication campaigns that have worked. Every day, our brains are inundated with hundreds of advertising messages – so an engaging and creative story is necessary to stand out and cut through the noise. He first used the example of the Wise Child Trust – a largely unknown charity (at the time) that is working to end child trafficking. Through David’s innovative marketing campaign, happy and healthy school children in the UK were encouraged to write their own story about love, hope or friendship. These stories stood in stark contrast to the terrible stories of trafficked children. The stories of the school children were compiled into a book and were then sold to parents and the community –with all proceeds going towards Wise Child Trust. This campaign was hugely successful and used the power of storytelling to raise an unprecedented amount of awareness and funds for Wise Child Trust.

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David also discussed the Global Network’s END7 campaign and its “How to Shock a Celebrity” video which has gained more than 600,000 views. The concept of “END7” has been effective, explained David, because of its specific and time-bound goal: End 7 neglected tropical diseases by 2020. The campaign’s tagline, “together we can see the end,” is inclusive and encourages everyone to be a part of the solution. In addition, he said, the campaign has a strong call to action – donate just 50 cents to treat and protect one child. was hugely successful and used the power of storytelling to raise an unprecedented amount of awareness and funds for Wise Child Trust.

ARK_8914Next, Richard provided an overview of a communications campaign in India which will raise awareness of an upcoming mass drug administration for lymphatic filariasis (LF). He discussed the unique challenges of the campaign, which include messaging to diverse audiences, encouraging compliance and reaching media dark areas without access to television or radio. Richard emphasized that an effective communications campaign can overcome these issues and support the Indian government in their effort to eliminate LF by 2015.

The remarks provided by Neeraj, Elizabeth, David and Richard drew needed attention to the importance of communications and storytelling in the field of global health. Through effective and smart communications, the global health community can have an even bigger impact on the world’s most vulnerable communities.

Introducing END7′s October Student of the Month, Meghna Purkayastha

 

Smith

Each month, END7 honors one student who has made a significant contribution to our growing movement of student advocates dedicated to seeing the end of NTDs. We are very proud to introduce our October Student of the Month, Meghna Purkayastha, a junior at Smith College. Meghna, a biology major with a minor in economics, shares:

“I learned of END7 from a talk hosted by my research professor at Smith, Dr. Steve Williams. He introduced Dr. Peter Hotez who discussed the microbiology of neglected tropical diseases and the work of the END7 campaign. Currently, I am studying the NTD lymphatic filariasis in my research lab with Dr. Williams. We are looking at plant-based anti-parasitic compounds to fight the disease. I believe public and global health are at the forefront of the economic, political, and social issues of the developing world. As an active member of the Student Government Association at Smith, I hope to educate young activists and students in my community about the END7 campaign.

“I was recently invited to speak at an event hosted by EKTA, a South Asian student group on campus. At Mehndi Night 2014, I presented the END7 goals, and since Mehndi Night was the day before the Article 25 Day of Action, I also discussed the importance of END7’s collaboration with the Article 25 campaign to raise awareness about the right to health included in Article 25 of the Universal Declaration of Human Rights. I showed END7’s Mission in a Minute video, and discussed the UN Sustainable Development Goals. I was able to raise about $130 in donations in just five minutes! I took a picture of the crowd and sent it to the Article 25 activists, and even set up a Photo Booth for the audience to stand in front of that stated “Article 25.” Mehndi Night had multiple performances and food from South Asia that featured a dance performance by my dance team SC Masti! I was excited to combine my two passions: educating others about END7, and dance! I thought presenting END7 at this event was pertinent because of the magnitude of NTDs in South Asia. I look forward to continue educating my peers about END7 in the future.”

Meghna’s collaboration with EKTA for Mehndi Night is a great example of the partnerships needed to drive the effort against NTDs forward. We are excited to see students like Meghna linking the END7 campaign to students groups in their university communities, and we are so grateful for the support of the Smith community!

We are are excited to see our community of student supporters like Meghna continue to grow. If you are ready to get your school involved in END7’s work, contact student coordinator Emily on Facebook or at Emily.Conron@sabin.org to learn how you can get started!

Blog Action Day: Standing up for the World’s Poor

 

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END7 is participating in Blog Action Day on October 16th — a day for thousands of bloggers to come together to talk about inequality. 

Most people living in the United States and other high-income countries have never heard of diseases like elephantiasisriver blindnesssnail fevertrachomaroundworm, whipworm or hookworm. But nearly one in six people globally, including more than half a billion children, have these diseases – known as neglected tropical diseases (NTDs). Without treatment, NTDs can lead to lifelong disabilities and suffering. Because NTDs largely affect the world’s most vulnerable communities, those already affected by extreme poverty, they are notorious for perpetuating inequality.

Yet ending NTDs is an achievable and realistic goal. All it takes is 50 cents per person per year to treat and protect someone from all seven of the most common NTDs. And with regular treatment, NTDs can be controlled and eliminated for good.

NTDs have devastating consequences for the world’s poorest people. They can lead to malnutrition and stunting, blindness, disfiguration, cognitive delays, lost productivity, poor maternal and child health and social stigmatization.

The links between NTDs and inequality are well documented. For example, an article published in PLOS NTDs revealed that Indonesia’s high prevalence of NTDs could perpetuate inequality within the country, despite its surging economy. NTDs make it hard for parents to make a living, and for children to attend school. These diseases drastically weaken a person’s health and cause unnecessary suffering.

When children and parents become infected with one or more NTD, their potential is diminished; five-year-old Neema was unable to attend school because of intestinal worms – a type of NTD. And Sahr Gando, a father in Sierra Leone, could no longer work and provide for his family when he became infected with schistosomiasis, a painful NTD that can lead to death.

Countries like Colombia and Ecuador have already eliminated the NTD onchocerciasis. And countless other countries in Africa, Asia and Latin America are well on their way to ending needless suffering caused by NTDs.

By defeating NTDs, we can ensure that the world’s poor have an equal chance. At the basic level, everyone should have adequate nutrition, the opportunity to be educated and the right to prosper and contribute to society. Yet NTDs rob the billion and a half people living in poverty of these basic opportunities and undermine other development efforts. If we wish to end inequality, we must end NTDs. If we wish to address some of the world’s greatest challenges like world hunger, AIDS, poverty and needless suffering, we must end NTDs.

But in order to end NTDs and achieve greater health equity, we must continue to raise awareness and advocate for the control and elimination of these diseases. Ending NTDs must be a priority within the global development agenda and among world leaders. Countries like the United States and the United Kingdom must remain committed, and even increase their commitments, to supporting NTD-endemic countries in their fight against NTDs. Most of all, we cannot remain quiet and take a back seat as more than half a million children continue to suffer from preventable diseases. Stand up against inequality today by pledging to end NTDs.